Treatment alternatives provide value Patients act differently to individual treatments and therefore it is crucial to many patients to have treatment alternatives. Furthermore, the more products on the market, the greater the competition, too. Which means lower prices and expenditure on medicine for the benefit of the health service and the community. Competing drugs get to market faster 10,2 yrs 1970s 2,3 yrs 2005 - 2011 Source: Prescription Medicines: Costs in Context, Pharma, 2017, Udvikling, antal biologiske og biosimilære produkter mod leddegigt og Innovative lægemidler, som skaber værdi, Lif, 2017
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